News and Blogs

9 January 2018
Spacious new premises support online ambitions

A business which has been selling prams to the people of Hull for more than 60 years has launched a new era by completing a move to spacious new premises.

Pramland has given itself a bright new look inside and out after relocating just a mile from its previous home on Holderness Road to the unit on Courtney Street. The company has also made the most of the extra space to unveil a range of new products and increase stock levels to support an online sales drive.

Dale Gooderham, Senior Agency Surveyor at Garness Jones, said the relocation demonstrates the need to move with the times in a sector which has been transformed during Pramland’s lifetime.

Dale said: “For many years Pramland was just prams – people walked in and pushed the prams home. But over the years the industry has developed hugely. There is a much wider range of prams and other products and people want to see them, which means more display space. “Pramland’s new home has plenty of that with nearly 6,500 square feet, and significantly it’s also great for parking. When Pramland opened all those years ago there was no such thing as car seats but now they’re big business and carefully regulated. Parents want to see what is available but they also want to know how to fit a car seat and how to adjust it. That was a big problem for Pramland at Holderness Road but at the new premises customers can park right outside the front door.”

John Barker of Pramland said: “We are close to the old place but we couldn’t be further away in terms of style, space and layout. The move enables us to bring in new products and stock more of the brands that we already have. We are targeting the online market but we don’t want to be a faceless national business – we now have the professional look of a big company but we will maintain all the benefits you get from an independent business in terms of quality and service.”